Recently, the CICEL team arrived in India to conduct on-site visits to both new and existing customers and to check the operation of delivered vacuum coating and UV curing spraying equipment.
Recently, CICEL General Manager, accompanied by a professional technical team composed of senior engineers and after-sales service experts, embarked on a special trip to India to conduct in-depth on-site visits to multiple key long-term clients. The core purpose of this trip was to personally inspect the actual operation status of the PVD vacuum coating machines provided by CICEL, listen to the clients’ on-site feedback, solve practical application problems, and further deepen the strategic cooperative relationship between the two parties in the field of vacuum coating technology. This visit not only fully demonstrated CICEL’s emphasis on global clients and its professional service concept but also laid a more solid foundation for expanding the Indian market and enhancing brand influence in South Asia.
During the 10-day in-depth visit, the CICEL team adhered to the principle of “understanding needs on the spot, solving problems on the spot, and optimizing services on the spot”, and arrived at the production bases of each key client one by one, covering major industrial clusters in northern and western India. Upon arriving at each client’s factory, the technical team did not rush into formal discussions but first went straight to the production workshop, put on professional protective equipment, and carefully observed the operating status of each set of CICEL PVD vacuum coating machines. They recorded key data such as equipment operation parameters, production efficiency, coating uniformity, and energy consumption in detail, and compared them with the standard parameters during delivery to comprehensively evaluate the long-term operation stability of the equipment.
In addition to on-site observation, the team also conducted in-depth and detailed communication with the client’s on-site operation and maintenance personnel and production managers. They patiently listened to the staff’s practical experience in daily operation of the PVD machines, including the skills in adjusting process parameters, common small faults encountered in daily use, and suggestions for equipment maintenance. For the problems raised by the clients, such as the optimization of coating thickness control and the improvement of equipment startup efficiency, the senior engineers of the CICEL team gave professional answers on the spot, demonstrated the correct operation methods and troubleshooting skills, and even put forward targeted optimization plans combined with the client’s specific production needs, which effectively solved the practical difficulties encountered by the clients in production and won unanimous recognition from the on-site staff.
All the visited clients showed sincere and warm hospitality to the CICEL team, which fully reflected their high recognition and trust in CICEL’s product quality and service level. Many clients specially held grand welcome ceremonies, arranged traditional Indian cultural performances, and hosted formal banquets to express their gratitude for CICEL’s long-term support and professional services. During the banquets, the client leaders had in-depth exchanges with the CICEL General Manager, recalling the cooperation process over the years, affirming the stable performance of CICEL’s PVD vacuum coating machines in improving production efficiency and product quality, and expressing their strong willingness to continue in-depth cooperation with CICEL in the future.
In the formal technical exchange meetings held with each client, both parties focused on several core topics and carried out in-depth discussions. The topics included the stability of PVD machine performance in long-term continuous operation, the optimization of process parameters to adapt to local raw material characteristics, the energy-saving upgrading plan of equipment to respond to India’s environmental protection policies, the improvement of after-sales service response speed and maintenance efficiency, and the layout of future strategic cooperation such as customized equipment research and development and batch order renewal. The CICEL technical team not only responded to all the questions raised by the clients one by one but also shared the latest technological R&D achievements of CICEL in the field of PVD vacuum coating, such as the newly developed intelligent control system and environmentally friendly coating process, as well as successful application cases in other international markets. The wonderful sharing and professional explanation were highly praised by the client team, and many clients expressed their intention to introduce the new technology and new equipment of CICEL in the next step.
This India client visit has achieved remarkable results and far-reaching significance. On the one hand, it helped CICEL accurately grasp the frontline application status of PVD vacuum coating machines in the Indian market, understand the actual needs and pain points of local clients, and provide important first-hand data and reference for the subsequent optimization of product design and improvement of service quality. On the other hand, through face-to-face communication and on-site problem-solving, the trust and recognition between CICEL and Indian clients were further strengthened, the cooperative bond was closer, and a solid foundation was laid for the subsequent expansion of new orders, project upgrading and other in-depth cooperation.
A client leader who has cooperated with CICEL for more than 3 years said in an interview: “CICEL’s PVD vacuum coating machines have been operating stably in our factory, which has greatly improved the quality of our products and enhanced our competitiveness in the local market. What impresses us more is CICEL’s professional service attitude. Every time we encounter problems, their team can respond quickly and solve them on the spot. This visit makes us more confident in the future cooperation. We look forward to working with CICEL to achieve win-win development.”
The CICEL General Manager said after the trip: “India is an important strategic market for CICEL in South Asia, and our clients here are our most valuable partners. This visit is not only a process of understanding needs and solving problems but also a process of deepening friendship and strengthening cooperation. CICEL has always adhered to the concept of customer-centricity, and we will take this visit as an opportunity to further optimize our products and services, and provide more professional and considerate support for Indian clients.”
In the future, CICEL will continue to adhere to the development concept of “technology first, service-oriented, win-win cooperation”, continuously increase investment in technological R&D, improve product performance and intelligence level, optimize the global after-sales service system, and strengthen technical exchanges and strategic cooperation with global clients including India. CICEL will continue to provide more stable, efficient, intelligent and environmentally friendly PVD vacuum coating solutions for the international market, promote the common development and progress of the global coating industry, and create more value for all cooperative partners.
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